How the Right Exterior Paint Colors Can Attract More Customers

May 1, 2025

A Fresh Exterior Isn’t Just for Looks—It’s a Smart Business Investment

When customers or clients arrive at your building, their first impression starts long before they walk inside. The exterior of your commercial property is one of the most visible expressions of your brand—and the colors you choose can have a real impact on how your business is perceived.

At Spray ’n Coat Painting, we’ve helped business owners throughout Boise, Meridian, Eagle, and Nampa refresh their commercial buildings with strategic exterior paint choices. While we help guide you through the process, we also refer our customers to trusted color experts—like those at Sherwin-Williams—to finalize selections that align with your brand and building style.

Here are five reasons why choosing the right exterior colors is a smart move for your business.

1. You Only Get One First Impression

Your exterior is your company’s welcome mat. Whether you're operating a retail storefront, professional office, or industrial warehouse, clean and modern exterior paint tells customers you're organized, professional, and successful.

Fresh, updated colors convey attention to detail and confidence
Faded or peeling paint suggests neglect, even if your service is top-tier
Bold trim or accent colors can draw attention to entryways and signage

In growing cities like Boise, where customer expectations are high, a strong first impression can be the difference between getting overlooked and getting noticed.

2. Color Helps You Stand Out—Even in a Busy Area

If your business is located in a crowded commercial center or along a high-traffic corridor, your building’s appearance can help set you apart. Exterior paint can enhance visibility and keep your brand top-of-mind for repeat customers.

Distinct color palettes make your property more memorable
Complementary colors highlight architectural features
Clean lines and sharp finishes show pride in your space

It’s an easy way to visually rise above your competitors—without changing your signage or investing in costly remodels.

3. Good Paint Is Also Good Protection

Boise’s weather can be hard on exterior surfaces. A high-quality commercial paint job isn’t just about looks—it adds a durable layer of protection against sun, rain, wind, and temperature shifts.

UV-resistant paints prevent fading, chalking, and cracking
Water-resistant coatings help guard against moisture damage
Proper prep and application extend the life of siding and trim

Long-lasting paint keeps your building looking better, longer—and helps you avoid expensive maintenance or repairs down the road.

4. Colors Should Match Your Industry and Location

Not every business should use the same paint colors. Your brand, customer base, and neighborhood expectations all influence what works best.

Offices and banks typically stick to timeless neutrals
Restaurants, boutiques, and salons benefit from warm, inviting hues
Healthcare providers often opt for calming shades
Industrial buildings usually favor practical, low-maintenance colors

If you're located in a regulated area—like a shopping center or HOA zone—we’ll help you stay compliant with paint color guidelines while still making smart, attractive updates.

5. Some Paint Colors Can Even Lower Energy Costs

Choosing the right exterior colors can have functional benefits too. Lighter paint colors reflect sunlight and help keep buildings cooler, reducing HVAC usage during Boise’s hot summer months.

White, beige, or soft gray shades reflect solar heat
Darker colors absorb heat, which may raise cooling costs
Specialized coatings can further improve energy efficiency

With energy prices on the rise, color choices that support comfort and cost-savings are more valuable than ever.

Work with Trusted Commercial Painting Pros in Boise

A new coat of paint can give your building more than just a facelift—it can support your brand, attract new customers, and reduce long-term maintenance costs.

At Spray ’n Coat Painting, we provide expert commercial exterior painting across Boise, Meridian, Nampa, Eagle, and the entire Treasure Valley. Our team is known for:

Weather-resistant paints and commercial-grade materials
Meticulous prep work and long-lasting results
Flexible scheduling that works around your business hours

Need help choosing exterior paint colors that support your business goals? Contact Spray ’n Coat Painting or fill out a request form to schedule a free on-site estimate.

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What Is an Industrial Coating?

By Aaron Cote • December 22, 2025

When most people think of paint, they picture color and style. But in the world of industrial painting , coatings do much more than decorate—they protect . Industrial coatings are specialized finishes engineered to shield surfaces from moisture, corrosion, chemicals, and everyday wear. From warehouses and factories to parking garages and commercial floors, these coatings create durable, functional surfaces that stand the test of time. If you own or manage a business property in Boise, understanding what industrial coatings are —and when to use them—can save you thousands in maintenance and repair costs. The Purpose of Industrial Coatings Unlike regular paint, which focuses on appearance, industrial coatings are performance-driven. They’re formulated to protect concrete, metal, and other building materials in demanding environments. These coatings create a tough, protective film that resists impact, abrasion, chemicals, and weather. In essence, industrial coatings are your property’s first line of defense. They prevent rust on metal beams, seal moisture out of concrete floors , and extend the lifespan of surfaces that endure heavy use. Whether used on warehouse floors, machinery, or exterior walls, they deliver both function and longevity . Common Types of Industrial Coatings Different coatings serve different purposes. Here are some of the most widely used types in Boise commercial and industrial spaces: Epoxy Coatings: Known for strength and adhesion, epoxy coatings are ideal for concrete floors, garages, and warehouses. They resist chemicals, oils, and abrasions while providing a smooth, easy-to-clean surface. Polyurethane Coatings: Flexible and UV-resistant, polyurethane coatings are often applied over epoxy for added protection. They work well for exteriors exposed to sunlight and temperature changes. Acrylic Coatings: Acrylics are fast-drying and suitable for both interior painting and exterior applications . They’re often used where aesthetic appeal and moderate protection are both desired. Zinc-Rich Coatings: Used primarily on steel and metal structures, these coatings provide superior corrosion resistance. The zinc acts as a sacrificial barrier, protecting the metal underneath. Elastomeric Coatings: Perfect for roofs, walls, and stucco surfaces, elastomeric coatings stretch and contract with the material underneath, sealing out moisture while maintaining flexibility. Each coating type serves a specific need, and professional painters choose products based on the surface, exposure, and environment. Key Benefits of Industrial Coatings Industrial coatings offer a long list of benefits beyond aesthetics. For Boise business owners, the investment pays off through better protection, lower maintenance, and improved safety. Durability: Coatings create a hard, resilient layer that withstands heavy machinery, traffic, and cleaning. Corrosion Resistance: Metal structures are especially vulnerable to rust and oxidation. Coatings form a barrier against water and oxygen, extending their lifespan. Chemical Protection: Industrial facilities that use solvents, oils, or acids rely on coatings to prevent surface damage and contamination. Easy Maintenance: Coated surfaces are easier to clean and maintain. Dust, dirt, and spills can be wiped away without damaging the finish. Safety and Compliance: Many coatings improve traction, reduce slip hazards, and meet OSHA safety standards—critical for warehouses and production areas. Cost Efficiency: By extending the life of existing structures and surfaces, industrial coatings reduce repair and replacement costs over time. Where Industrial Coatings Are Used Industrial coatings are found everywhere—from large commercial buildings to small workshops. Here are some of the most common applications around Boise: Warehouses and Distribution Centers: Floor coatings protect against forklifts, pallet jacks, and constant movement. Manufacturing Facilities: Coatings safeguard machinery, tanks, and production areas from chemicals and abrasion. Parking Garages: Concrete sealers and waterproof coatings prevent cracks, stains, and salt damage. Retail and Office Buildings: Exterior coatings preserve appearance and protect against weather. Healthcare and Food Service: Hygienic, nonporous coatings maintain cleanliness and meet strict sanitation standards. Agricultural and Industrial Equipment: Protective coatings prevent rust and wear on exposed metal surfaces. Wherever durability and cleanliness matter, industrial coatings deliver. Industrial Coatings vs. Regular Paint While industrial coatings and standard paint may look similar on the surface, their composition and performance are very different.