How the Right Exterior Paint Colors Can Attract More Customers

May 1, 2025

A Fresh Exterior Isn’t Just for Looks—It’s a Smart Business Investment

When customers or clients arrive at your building, their first impression starts long before they walk inside. The exterior of your commercial property is one of the most visible expressions of your brand—and the colors you choose can have a real impact on how your business is perceived.

At Spray ’n Coat Painting, we’ve helped business owners throughout Boise, Meridian, Eagle, and Nampa refresh their commercial buildings with strategic exterior paint choices. While we help guide you through the process, we also refer our customers to trusted color experts—like those at Sherwin-Williams—to finalize selections that align with your brand and building style.

Here are five reasons why choosing the right exterior colors is a smart move for your business.

1. You Only Get One First Impression

Your exterior is your company’s welcome mat. Whether you're operating a retail storefront, professional office, or industrial warehouse, clean and modern exterior paint tells customers you're organized, professional, and successful.

Fresh, updated colors convey attention to detail and confidence
Faded or peeling paint suggests neglect, even if your service is top-tier
Bold trim or accent colors can draw attention to entryways and signage

In growing cities like Boise, where customer expectations are high, a strong first impression can be the difference between getting overlooked and getting noticed.

2. Color Helps You Stand Out—Even in a Busy Area

If your business is located in a crowded commercial center or along a high-traffic corridor, your building’s appearance can help set you apart. Exterior paint can enhance visibility and keep your brand top-of-mind for repeat customers.

Distinct color palettes make your property more memorable
Complementary colors highlight architectural features
Clean lines and sharp finishes show pride in your space

It’s an easy way to visually rise above your competitors—without changing your signage or investing in costly remodels.

3. Good Paint Is Also Good Protection

Boise’s weather can be hard on exterior surfaces. A high-quality commercial paint job isn’t just about looks—it adds a durable layer of protection against sun, rain, wind, and temperature shifts.

UV-resistant paints prevent fading, chalking, and cracking
Water-resistant coatings help guard against moisture damage
Proper prep and application extend the life of siding and trim

Long-lasting paint keeps your building looking better, longer—and helps you avoid expensive maintenance or repairs down the road.

4. Colors Should Match Your Industry and Location

Not every business should use the same paint colors. Your brand, customer base, and neighborhood expectations all influence what works best.

Offices and banks typically stick to timeless neutrals
Restaurants, boutiques, and salons benefit from warm, inviting hues
Healthcare providers often opt for calming shades
Industrial buildings usually favor practical, low-maintenance colors

If you're located in a regulated area—like a shopping center or HOA zone—we’ll help you stay compliant with paint color guidelines while still making smart, attractive updates.

5. Some Paint Colors Can Even Lower Energy Costs

Choosing the right exterior colors can have functional benefits too. Lighter paint colors reflect sunlight and help keep buildings cooler, reducing HVAC usage during Boise’s hot summer months.

White, beige, or soft gray shades reflect solar heat
Darker colors absorb heat, which may raise cooling costs
Specialized coatings can further improve energy efficiency

With energy prices on the rise, color choices that support comfort and cost-savings are more valuable than ever.

Work with Trusted Commercial Painting Pros in Boise

A new coat of paint can give your building more than just a facelift—it can support your brand, attract new customers, and reduce long-term maintenance costs.

At Spray ’n Coat Painting, we provide expert commercial exterior painting across Boise, Meridian, Nampa, Eagle, and the entire Treasure Valley. Our team is known for:

Weather-resistant paints and commercial-grade materials
Meticulous prep work and long-lasting results
Flexible scheduling that works around your business hours

Need help choosing exterior paint colors that support your business goals? Contact Spray ’n Coat Painting or fill out a request form to schedule a free on-site estimate.

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Project Spotlight: Sealing the Deal at the Caldwell Airport Terminal

May 30, 2025

At Spray ’n Coat Painting, we often get called in to finish what others couldn’t quite get right—and that was the case with this 2,000 sq. ft. concrete floor coating project at the Caldwell Airport terminal. The building, now home to a private charter company, needed a durable and clean finish to make the space more welcoming for employees and travelers. Project Background This terminal originally had carpet in several areas, and after it was removed, thick glue residue was left behind across the concrete floors. Our customer had hired another contractor to handle the coating work, but unfortunately, they lacked the necessary equipment and experience for the job. That’s when we stepped in to get things done right. Our Process To give the customer the clean, sealed finish he was hoping for, our crew tackled the job in several key steps: Joint Filler Replacement: We started by removing the old joint filler and refilling the seams. Heavy Grinding & Surface Prep: Using professional grinding equipment, we stripped away all glue residue and opened up the pores of the concrete to ensure a strong bond. Matte Polyurethane Coating: We applied a commercial-grade polyurethane sealer in a matte finish. This not only improved the look of the space but also provided a stain-resistant, slip-resistant surface that can stand up to heavy foot traffic. Why It Matters For a commercial space like this—where first impressions matter and safety is non-negotiable—the right prep and coating system makes all the difference. The finished floor is now sealed, low-maintenance, and ready to take on day-to-day traffic from both staff and customers.

Wood Stain vs. Varnish – Which One Wins the Battle?

By Katherine Collins • May 19, 2025

What is right for your project – wood stain vs. varnish? Discover the best uses for each in our guide, perfect for Boise, Meridian, and Nampa homeowners.

What Are the Best Wood Stain Colors?

By Katherine Collins • May 19, 2025

Discover the best wood stain colors for your surfaces. Find the perfect stain to transform your Boise, Meridian, or Nampa home.

Water-damaged wood cabinet showing peeling finish and bubbling from moisture exposure

How to Fix Water Damaged Cabinets: Painted vs. Wood Finish

May 15, 2025

Key Differences in How Moisture Affects Painted vs. Wood Cabinets

Finished kitchen island painted in Dried Thyme with smooth, factory-grade finish.

Kitchen Island Cabinet Painting: Creating a Standout Statement with Dried Thyme

May 12, 2025

Kitchen Island Cabinet Painting: Creating a Standout Statement with Dried Thyme Not every kitchen upgrade requires a full remodel. Sometimes, one bold, well-executed change can make the biggest impact. That was the case with this recent kitchen island makeover, where our customer wanted one thing: to make their island the statement piece of the space. They chose Dried Thyme by Sherwin-Williams—a soft, earthy green that brings both character and calm to a room. We used our cabinet painting process to deliver a durable, factory-grade finish that gave their island a whole new identity. Here’s how it came together—and why cabinet painting is one of the smartest updates you can make in your kitchen. Why the Island? Why Dried Thyme? This homeowner wasn’t trying to overhaul their entire kitchen. Their layout worked well, the surrounding white cabinetry was in great shape, and their countertops already brought a clean, timeless look. But the island felt flat. It blended in too much—and they wanted something with a little more presence. Enter Dried Thyme (SW 6186) . This sage-toned green shifts beautifully with the light throughout the day, creating a cozy yet elevated look. It paired perfectly with their existing white perimeter cabinets, quartz counters, and the updated matte black hardware. Looking for more island color inspiration? Sherwin-Williams has a great visualizer tool for testing colors in real spaces.