How the Right Exterior Paint Colors Can Attract More Customers

May 1, 2025

A Fresh Exterior Isn’t Just for Looks—It’s a Smart Business Investment

When customers or clients arrive at your building, their first impression starts long before they walk inside. The exterior of your commercial property is one of the most visible expressions of your brand—and the colors you choose can have a real impact on how your business is perceived.

At Spray ’n Coat Painting, we’ve helped business owners throughout Boise, Meridian, Eagle, and Nampa refresh their commercial buildings with strategic exterior paint choices. While we help guide you through the process, we also refer our customers to trusted color experts—like those at Sherwin-Williams—to finalize selections that align with your brand and building style.

Here are five reasons why choosing the right exterior colors is a smart move for your business.

1. You Only Get One First Impression

Your exterior is your company’s welcome mat. Whether you're operating a retail storefront, professional office, or industrial warehouse, clean and modern exterior paint tells customers you're organized, professional, and successful.

Fresh, updated colors convey attention to detail and confidence
Faded or peeling paint suggests neglect, even if your service is top-tier
Bold trim or accent colors can draw attention to entryways and signage

In growing cities like Boise, where customer expectations are high, a strong first impression can be the difference between getting overlooked and getting noticed.

2. Color Helps You Stand Out—Even in a Busy Area

If your business is located in a crowded commercial center or along a high-traffic corridor, your building’s appearance can help set you apart. Exterior paint can enhance visibility and keep your brand top-of-mind for repeat customers.

Distinct color palettes make your property more memorable
Complementary colors highlight architectural features
Clean lines and sharp finishes show pride in your space

It’s an easy way to visually rise above your competitors—without changing your signage or investing in costly remodels.

3. Good Paint Is Also Good Protection

Boise’s weather can be hard on exterior surfaces. A high-quality commercial paint job isn’t just about looks—it adds a durable layer of protection against sun, rain, wind, and temperature shifts.

UV-resistant paints prevent fading, chalking, and cracking
Water-resistant coatings help guard against moisture damage
Proper prep and application extend the life of siding and trim

Long-lasting paint keeps your building looking better, longer—and helps you avoid expensive maintenance or repairs down the road.

4. Colors Should Match Your Industry and Location

Not every business should use the same paint colors. Your brand, customer base, and neighborhood expectations all influence what works best.

Offices and banks typically stick to timeless neutrals
Restaurants, boutiques, and salons benefit from warm, inviting hues
Healthcare providers often opt for calming shades
Industrial buildings usually favor practical, low-maintenance colors

If you're located in a regulated area—like a shopping center or HOA zone—we’ll help you stay compliant with paint color guidelines while still making smart, attractive updates.

5. Some Paint Colors Can Even Lower Energy Costs

Choosing the right exterior colors can have functional benefits too. Lighter paint colors reflect sunlight and help keep buildings cooler, reducing HVAC usage during Boise’s hot summer months.

White, beige, or soft gray shades reflect solar heat
Darker colors absorb heat, which may raise cooling costs
Specialized coatings can further improve energy efficiency

With energy prices on the rise, color choices that support comfort and cost-savings are more valuable than ever.

Work with Trusted Commercial Painting Pros in Boise

A new coat of paint can give your building more than just a facelift—it can support your brand, attract new customers, and reduce long-term maintenance costs.

At Spray ’n Coat Painting, we provide expert commercial exterior painting across Boise, Meridian, Nampa, Eagle, and the entire Treasure Valley. Our team is known for:

Weather-resistant paints and commercial-grade materials
Meticulous prep work and long-lasting results
Flexible scheduling that works around your business hours

Need help choosing exterior paint colors that support your business goals? Contact Spray ’n Coat Painting or fill out a request form to schedule a free on-site estimate.

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Restoring a Sun-Faded Wood Door in Middleton, Idaho

August 4, 2025

Spray ’n Coat Painting recently completed a wood door refinishing project for a homeowner in Middleton, Idaho. Over time, their beautiful solid wood front door had faded and weathered from sun exposure—something we see often across the Treasure Valley. But rather than replace the door, the homeowner reached out to us to restore its appearance and match the interior wood tones for a cohesive look inside and out. Here’s What We Did We began by carefully sanding the front door and surrounding trim to remove the worn finish and prepare the surface for new stain. Before proceeding with the full application, we tested a sample stain on a small section of the door to make sure it matched the interior tones. Once approved by the homeowner, we applied stain across the entire door surface while keeping the door in place. After allowing proper dry time, we returned to apply two coats of a UV-stable clear finish. This protective layer will help preserve the color, protect against sun damage, and keep the door looking beautiful for years to come. Why Staining Is Better Than Replacing Many homeowners assume a worn or faded door needs to be replaced—but most solid wood doors just need the right restoration process. Staining not only revives the wood’s natural beauty, but also allows you to better control color tone and finish. It’s a more sustainable and cost-effective way to maintain curb appeal and protect your home’s entryway. Our UV-stable clear coats are especially important in areas like Middleton, where intense sunlight can break down traditional sealants and finishes over time.

A warm and timeless interior refresh for the Michel family in Eagle, Idaho

August 4, 2025

Spray ’n Coat Painting recently had the pleasure of working with Tamara Michel to refresh the interior of her beautiful family home in Eagle, Idaho. Like many of our customers, Tamara was referred by a friend who had recently completed a project with us—and we were honored to help her bring a new sense of light and warmth into her home. Her walls were previously painted in a creamy yellow that had started to feel outdated and overly warm, especially alongside her natural wood cabinetry. After reviewing color options, Tamara chose one of our most recommended interior shades— Sherwin-Williams Alabaster (SW 7008) —to brighten and modernize the space while still complementing the home’s existing features. Here’s What We Did: We painted the walls throughout the main level using Sherwin-Williams Alabaster in a satin/eggshell finish , a choice that helped reflect natural light while maintaining a soft, elegant look. This project included the: Living room Kitchen and dining area Hallways Stairway Powder bath Laundry room Master bedroom, bathroom, and water closet Each room was carefully prepped and painted to create a clean, cohesive result that enhanced the natural beauty of the space without overwhelming it. Why Alabaster Was the Perfect Fit Alabaster is one of those rare paint colors that manages to be both warm and neutral at the same time. Named Sherwin-Williams Color of the Year in 2016, it has remained a best-seller thanks to its versatility and timeless appeal. In Tamara’s case, Alabaster helped tone down the yellow hues in her natural wood cabinetry , something that the previous wall color had unintentionally amplified. The new wall color created a beautiful contrast that softened the overall look of the space while still feeling warm and welcoming.

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Why Do Epoxy Floors Peel? Causes & How to Prevent It

June 12, 2025

Learn why commercial epoxy floors peel and how to prevent costly failures. Discover key causes like moisture vapor pressure and poor prep—and how Spray 'n Coat Painting ensures long-lasting results.

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Project Spotlight: Sealing the Deal at the Caldwell Airport Terminal

May 30, 2025

At Spray ’n Coat Painting, we often get called in to finish what others couldn’t quite get right—and that was the case with this 2,000 sq. ft. concrete floor coating project at the Caldwell Airport terminal. The building, now home to a private charter company, needed a durable and clean finish to make the space more welcoming for employees and travelers. Project Background This terminal originally had carpet in several areas, and after it was removed, thick glue residue was left behind across the concrete floors. Our customer had hired another contractor to handle the coating work, but unfortunately, they lacked the necessary equipment and experience for the job. That’s when we stepped in to get things done right. Our Process To give the customer the clean, sealed finish he was hoping for, our crew tackled the job in several key steps: Joint Filler Replacement: We started by removing the old joint filler and refilling the seams. Heavy Grinding & Surface Prep: Using professional grinding equipment, we stripped away all glue residue and opened up the pores of the concrete to ensure a strong bond. Matte Polyurethane Coating: We applied a commercial-grade polyurethane sealer in a matte finish. This not only improved the look of the space but also provided a stain-resistant, slip-resistant surface that can stand up to heavy foot traffic. Why It Matters For a commercial space like this—where first impressions matter and safety is non-negotiable—the right prep and coating system makes all the difference. The finished floor is now sealed, low-maintenance, and ready to take on day-to-day traffic from both staff and customers.

Wood Stain vs. Varnish – Which One Wins the Battle?

By Katherine Collins • May 19, 2025

What is right for your project – wood stain vs. varnish? Discover the best uses for each in our guide, perfect for Boise, Meridian, and Nampa homeowners.